Types of Funding

“Success of the young entrepreneur will be the key to the India’s transformation in the new millennium.” - Dhirubhai Ambani

Start-ups are innovative ventures that strive to bring new ideas, products, and services to the market. However, turning these ideas into successful businesses often requires substantial financial resources. Securing funding is a critical aspect of start-up development and growth. In this essay, we will explore the various modes of funding available to start- ups, highlighting their advantages, disadvantages, and suitability in different stages of a start-up’s lifecycle.

Different Types of Funding:

  1. Bootstrapping
  2. Angel Investors
  3. Venture Capital Funding
  4. CrowdFunding
  5. Accelerators and Incubators


Bootstrapping refers to the practice of funding a start-up using personal savings, credit cards, or small loans from friends and family. It allows entrepreneurs to retain full control over their ventures and minimize external obligations. Bootstrapping can be an attractive option in the early stages of a startup when the capital requirements are relatively low. It encourages resourcefulness, financial discipline, and a focus on profitability. However, bootstrapping may limit growth potential and hinder scalability, as the funds available are often limited.

Bootstrapping a company occurs when a business owner starts a company with little to no assets. This is in contrast to starting a company by first raising capital through angel investors or venture capital firms. Instead, bootstrapped founders rely on personal savings, sweat equity, lean operations, quick inventory turnover, and a cash runway to become successful. For example, a bootstrapped company may take pre- orders for its product, thereby using the funds generated from the orders actually to build and deliver the product itself.

Advantage of Bootstrapping: It allows an owner to retain control over the company. Though one of the options is to pursue short-term financing from a third-party, most forms of bootstrapping rely on just the owner's resources. This means the owner doesn't need to sacrifice long-term flexibility due to short-term constraints.

Bootstrapping may lead to greater short-term profitability as the owner is hyper- conscious of costs. For example, the owner may intentionally avoid costs in the short term, though these expenses like software and infrastructure are necessary in the long term.

In short, the advantages are:

  1. Bootstrapping is cheap, which means there is normally a low cost of entry
  2. You are your own boss, so “You Call the Shots”
  3. You have the freedom and flexibility to develop your business

Disadvantage of Bootstrapping: Not all aspects of bootstrapping are great, especially in the long term. Because the financing of the company may not be 100% secured, there is increased risk that the business may fail, especially if a large unforeseen expense arises. As there are many areas a company may fall short such as a supplier not following through or equipment breaking, a company may find it needs capital sooner than it may originally expect.

To sum it up, the disadvantages of bootstrapping are:

  1. You may experience cash flow problems.
  2. Equity issues may arise if there are multiple founders
  3. The risk of failure can be high
  4. You may find your stress levels shooting up

Many of the successful companies that we see today had their humble beginnings as bootstrapped enterprises. Examples of these include:

  1. Dell Computers (DELL)
  2. Meta (META), formerly Facebook
  3. Apple (AAPL)
  4. Clorox (CLX)
  5. Coca Cola (KO)
  6. Hewlett-Packard (HPQ)
  7. Microsoft (MSFT)
  8. Oracle ( ORCL)
  9. eBay (EBAY)

Angel Investors:

Angel investors are affluent individuals who provide capital to start-ups in exchange for equity ownership. They typically invest in the early stages of a company's development and offer more than just financial resources. Angels often bring valuable expertise, mentorship, and industry connections to the table. Furthermore, they have a higher risk tolerance compared to traditional investors. However, securing angel investment can be challenging, and entrepreneurs may need to dedicate substantial time and effort to attract and negotiate with potential investors.

The term "angel" came from the Broadway theatre, when wealthy individuals gave money to propel theatrical productions. The term "angel investor" was first used by the University of New Hampshire's William Wetzel, founder of the Centre for Venture Research. Wetzel completed a study on how entrepreneurs gathered capital.

Who all can be an Angel Investor?

Angel investors are normally individuals who have gained "accredited investor" status but this isn’t a prerequisite. The Securities and Exchange Commission (SEC) defines an "accredited investor" as one with a net worth of $1M in assets or more (excluding personal residences), or having earned $200k in income for the previous two years, or having a combined income of $300k for married couples.

Conversely, being an accredited investor is not synonymous with being an angel investor.

Angel investors typically use their own money, unlike venture capitalists who take care of pooled money from many other investors and place them in a strategically managed fund.


Venture Capital (VC) Funding:

Venture capital involves the investment of larger sums of money in exchange for equity in high-growth start-ups. Venture capitalists are professional investors who provide not only financial support but also strategic guidance and networking opportunities. VC funding is often sought by start-ups in the expansion and growth stages when they require significant capital to scale operations and penetrate new markets. However, VC funding comes with stringent due diligence, a loss of some control over decision-making, and a high level of pressure to achieve growth targets.

One important difference between venture capital and other private equity deals, however, is that venture capital tends to focus on emerging companies seeking substantial funds for the first time, while PE tends to fund larger, more established companies that are seeking an equity infusion or a chance for company founders to transfer some of their ownership stakes.

Advantage of VC Funding:

  1. Provides early-stage companies with capital to bootstrap operations
  2. Companies don't need cash flow or assets to secure VC funding
  3. VC-backed mentoring and networking services help new companies secure talent and growth

Disadvantage of VC Funding

  1. Demand a large share of company equity
  2. Companies may find themselves losing creative control as investors demand immediate returns


  1. VCs may pressure companies to exit investments rather than pursue long- term growth



Crowdfunding has gained popularity in recent years as an alternative mode of funding for start-ups. It involves raising small amounts of money from a large number of individuals, typically through online platforms. Crowdfunding allows entrepreneurs to showcase their ideas to a wide audience and validate market demand while accessing capital. It can also serve as a marketing tool, generating early adopters and brand advocates. However, crowdfunding success relies heavily on the ability to attract and engage supporters, and not all start-up concepts are suitable for this funding model.

Advantage of Crowd Funding:

  1. Great way to interact with potential consumers
  2. Ability to gauge public opinion on your product

Disadvantage of Crowd Funding

  1. if you don't reach your funding goal, any finance that has been pledged will be returned to your investors
  2. Possible damage to your start-up company's reputation

Examples of Crowd Funded Companies: In 2012, founder Palmer Luckey launched a Kickstarter campaign to raise money to make virtual reality headsets designed for video gaming available to developers. The campaign crowdfunded $2.4 million

Accelerators and Incubators:

Accelerators and incubators are programs that provide startups with mentorship, resources, and funding in exchange for equity or a fee. These programs offer a supportive environment, networking opportunities, and access to experienced mentors and investors. They typically have a structured timeframe during which startups receive intensive guidance to develop their business models and secure subsequent funding. However, the acceptance into accelerators and incubators can be highly competitive, and entrepreneurs must be prepared to commit significant time and effort to derive maximum value from the program.

Indicators to select the type of Fund:

When selecting funding for a startup, it is crucial to consider various indicators to ensure the right fit for your business. Here are some key indicators to consider when evaluating funding options Alignment with Business Stage Different stages of a startup require specific types of funding.

  • Early-stage start-up may require seed funding or angel investments, while more mature start-up may seek venture capital or private equity funding. Align the funding option with your start-up current stage to find the most suitable support.
  • Investment Amount Determine the amount of funding you need and evaluate whether the potential investor or funding source can provide the required capital. Consider the investors capacity to meet your financial requirements and ensure it aligns with your business plan and growth projections.
  • Investor Expertise and Network Look beyond the financial aspect and consider the value-add that investors can bring to your start-up. Assess their industry expertise, network, and track record in supporting start-up. Choose investors who can contribute strategic guidance, mentorship, and connections that can accelerate your business growth.
  • Industry Relevance Seek investors with knowledge and experience in your industry. They can provide valuable insights, contacts, and market-specific guidance. Investors who understand your target market and industry dynamics are more likely to be aligned with your vision and support your business unique needs.
  • Valuation and Equity Terms Evaluate the valuation and equity terms proposed by potential investors.


Startups have various modes of funding available to them, each with its own advantages and disadvantages. Entrepreneurs should carefully evaluate their business needs, stage of development, growth plans, and long-term goals when selecting the most suitable funding option. A combination of funding sources may be necessary to meet the financial requirements at different stages of a startup's lifecycle. By understanding and utilizing these funding modes effectively, entrepreneurs can increase their chances of turning their innovative ideas into successful and sustainable businesses.


“If you Fully accept the worst that can ever happen in your journey, fear won’t be an obstacle in starting-up”

-     Kunal Shah, Founder of CRED

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